Cassandra Hansen

About Cassandra Hansen

A seasoned marketing professional and life-long learner with a passion for developing mission-driven brands and giving those brands a voice through proven marketing strategies. I live for expanding my cultural knowledge, solving complex problems using data-driven consumer insights, and maintaining business growth amidst the use of sustainable resources and people-focused missions. Over the past 17 years, I have expanded my career in marketing management through entrepreneurship, international travel and volunteering, consumer and advanced marketing research, agency experience, consulting, and a love for learning. I have extensive experience in training and mentorship, marketing research, digital marketing analytics, data story-telling, and multi-channel marketing strategies. I\'ve had the pleasure of working with various mission-driven organizations in nonprofit, association, higher education, healthcare, tech, electronics manufacturing, as well as e-commerce. Specialties: Training & Mentorship, Strategic Goal Development, Departmental Reporting, Leadership, Identity and Branding, Digital Advertising (PPC), Data Visualizing & Reports, Analytics & Attribution, Omnichannel Strategy, Lead Generation, Consumer Behavior, Strategic Planning, Grants & Fundraising, Social Media MarketingInterests: Mission-Driven Business, Disaster Relief, International Marketing, Sustainability, Non-Profits, Travel & Foreign LanguageAchiever // Competition // Restorative // Learner // Discipline // ESTJ

Experience

1. Lead Paid Media Strategist

   OuterBox

   May 2024 — Present · Laguna Beach, CA, US

   Developed and executed cross-channel paid media strategies for multi-vertical portfolio to achieve client objectives across platforms like Google Ads, Meta Ads, LinkedIn Ads, Reddit, StackAdapt, Criteo, and Choozle. • Managed campaign budgets, optimized ad spend, and provided data-driven budget recommendations for ecommerce, healthcare, and nonprofit verticals.• Managed direct reports, trained junior staff, lead quarterly and annual reviews, and conducted weekly account reviews and task management. • Created ad creatives, including copy, images, videos, and landing pages, to drive engagement and conversions, and reported on regular optimization and creative testing opportunities. • Performed competitive analyses to identify trends and opportunities in the paid media landscape.• Monitored and analyzed campaign performance, providing insights and optimization recommendations through A/B testing, restructuring, new tactics, keyword expansion, and channel expansion.• Generated detailed reports on KPIs and campaign effectiveness, maintaining clear communication with clients and stakeholders.

Education

• The University of Iowa Tippie College of Business

  Bachelor of Business Administration (BBA), Marketing

  2015 — 2017

• University of Iowa

  Minor, Psychology

  2013 — 2017

• IES Abroad

  Irish Culture/Internship

  2016 — 2016

• Tippie London Winter Session

  Supply Chain Management

  2015 — 2016

Skills

• Google Adwords
• Business
• Event Planning
• Google Analytics
• Exhibit Design
• Photoshop
• Quickbooks
• Social Media
• Social Media Marketing
• Illustrator
• Html
• Indesign
• Blogging
• Art Direction
• Adobe Photoshop
• Marketing
• Small Business
• Photo Editing
• Print Publication Design
• Business Management
• Product Display
• Final Cut Pro
• Email Marketing
• Eye Tracking
• Web Development
• Microsoft Office
• Public Speaking
• Packaging
• Employee Training
• Marketing Strategy
• Recruiting
• Adobe Creative Suite
• Web Design
• Office Administration
• Print
• Behavioral Research
• Graphics
• Market Research
• Leadership
• Css