Cassandra Henson
Customer Sales Development | Building Relationships, Growing Partnerships
- Role
- Senior Sales Development Representative at Workday
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Cassandra Henson
With over a decade of experience working with organizations across sales, marketing, and…
Experience
Senior Sales Development Representative
Jan 2024 — Present · Cottonwood Heights, UT, US
Exceeded annual quota at 109% despite customer downsizing and budget cuts, demonstrating resilience and value-based selling- Partnered with Account Executives, Solution Consultants, and Marketing to close enterprise deals from $50K–$2M ACV- Built relationships with stakeholders across Diversified Industries, Local Government, and Special Districts to uncover challenges and position scalable SaaS solutions- Drove net-new pipeline and account expansion by identifying system consolidation and efficiency opportunities with Finance, HR, and IT leaders- Broke into niche markets (e.g, tribal governments/entertainment) through tailored outreach and trust-based relationship building- Prospected into Mid-Market and Large Enterprise accounts using ZoomInfo, Sales Navigator, Government Navigator, Tribal Hub, and RFP portals- Utilized modern sales tech stack (Salesforce, Gong, Clari, ZoomInfo, Consensus) to manage pipeline and boost efficiency- Introduced Workday’s AI tool, Illuminate, to highlight operational visibility in early sales conversations- Consistently built high-quality pipeline through value discovery meetings and personalized outreach- Mentored new team members on prospecting strategies and contributed to team-wide sales excellence- Served as an Office Champion, coordinating events to strengthen collaboration, morale, and inclusion.
Education
Northern Arizona University
Bachelor of Business Administration
2008 — 2012
Skills
- Management
- Customer Service
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