Cassandra Lukeris Earle
Director of Marketing & Communications | Leadership RI Upsilon II | GTSC Professional Certificate
- Role
- Director of Communications at Discover Newport
- Location
- Newport, RI, US
- LinkedIn followers
- 500 followers
About Cassandra Lukeris Earle
Marketing professional with over 20 years of hospitality and tourism marketing experience managing multiple brands simultaneously. Success driven marketer with a comprehensive skill set encompassing marketing strategy, brand management, graphic design, marketing analysis, and communication expertise. Accustomed to presenting to executive levels of senior management and ownership. Entrepreneurial work ethic.CORE STRENGTHS: Marketing strategy / Cost conscious budgeting / Brand management / Social media marketing / Graphic design and production / Email marketing / Web analytics / Renovation and new business marketing / Public relations / Sales focused marketing / Media buying / Copywriting / Loyalty program marketing / Website content management
Experience
Director of Communications
Aug 2023 — Present · Newport, RI, US
Education
Rhode Island School of Design
Continuing Education; Web Design, Print Design, Advertising Design
2006 — 2008
Johnson & Wales University
Master of Business Administration (M.B.A.), Hospitality Marketing
2009 — 2013
University of Rhode Island
B.A., Public Relations
2000 — 2004
Salve Regina University
Master of Business Administration (M.B.A.)
2013 — 2014
Skills
- Social Media Marketing
- Marketing
- Sales
- Restaurants
- Brand Management
- Marketing Strategy
- Hospitality
- Public Relations
- Hospitality Industry
- Hotel Management
- Graphic Design
- Hospitality Management
- Copywriting
- Email Marketing
- Meeting Planning
- Hotels
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