Cassandra David
Social Media Specialist at PerkinElmer, Inc.
- Role
- Social Media Specialist at PerkinElmer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Social Media Specialist
Mar 2016 — Present · Shelton, CT, US
Assist the development and execution of company Social Media Summits to empower global social media teams on the current social media practices.Work closely with Global Social Media Manager and regional teams in the creation of regional strategies.Held a primary role in the composition of a corporate global social media handbook containing processes, procedures and best practices.Instrumental in research, development and contribution to corporate global social media strategy.Collaborate with Global Social Media Manager to resolve global and regional issues.Present analysis of global social media metrics on a quarterly and yearly basis.Complete social media requests for Twitter, Facebook, LinkedIn, WeChat, YouTube and SlideShare to increase leads, brand awareness, website traffic and other KPIs.Facilitated the implementation and completion of a social selling pilot, PeopleLinx, to improve the sales team\'s presence on LinkedIn as thought leaders within the their industry.Support customers\' social media inquiries with Specialists, Sales team and/or Customer Service team.Audit the spending of social media campaigns and analyze campaign targeting to improve spending efficiency.
Education
Syracuse University - Martin J. Whitman School of Management
Bachelor of Science (BS), Marketing Management
2009 — 2013
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