Cassandra Cortez Gerardo

Design Strategist Iii @Duke Energy Corporation

Leads user research and creative strategy and serves as primary experience design consultant for product teams and senior-level stakeholders to collaboratively develop new digital products. Uncovered $5.2M in employee capacity hour savings in a recent research incubation. Articulates clear user-centered problems, uncovers business opportunities, develops success metrics, and designs experiments that foster a build/test/learn environment to develop MVPs for improved employee experiences across multiple touchpoints.