Cassandra B.

Director of Marketing @Cosmopak USA LLC

NY, US

I spearheaded the establishment and development of the marketing department as its first hire. Responsible for creating and executing a comprehensive marketing strategy, I manage all aspects of marketing operations, including sales materials, digital presence, social media, and content creation. My leadership facilitates the launch of innovative product offerings while enhancing the company\'s brand message and positioning within the industry.Create all sales marketing materials, ensuring alignment with brand messaging and driving revenue opportunities.Develops and executes marketing strategies for new product offerings and capabilities, increasing market visibility and sales.Plans and executes trade show operations, from development to logistics, enhancing brand visibility and customer interactions.Designs and implements email marketing campaigns to engage existing customers and drive conversions.Oversees the continuous management and enhancement of the company website, ensuring it remains up-to-date with the latest services, product offerings, news, and updatesManages all social media channels and produces engaging content Runs Google Ad campaigns while overseeing paid and earned media strategies for top industry publications, enhancing brand exposure Shares internal news, client success, and new innovations company-wide to foster a culture of transparency and collaboration.Established and led the marketing department as the first hire, setting foundational strategies and processes for long-term growth.Refreshed and streamlined company brand messaging across all marketing channels, ensuring consistency and clarity.Created a Customer Relationship Management (CRM) system to streamline client interactions and improve marketing outreach.Launched a company blog and content marketing strategy, increasing organic traffic Contributed to the development of the ecoforward framework, encouraging sustainable packaging practices