Cassandra Conley

About Cassandra Conley

Strategic marketing leader with proven success across both in-house and agency environments. I build and execute integrated marketing strategies that drive measurable business growth for Fortune 500 organizations, including Chevron, ExxonMobil, and Disney.With expertise spanning product marketing and brand management, I\'ve consistently delivered results across B2B and B2C channels in diverse industries - from energy and technology to retail and entertainment. My approach combines data-driven decision-making with creative execution to transform product ideas into market successes.I\'m deeply committed to developing high-performing marketing teams. My leadership philosophy centers on creating environments where team members can thrive professionally while advancing their career goals.I thrive on developing compelling campaigns that connect brands with their audiences at every stage of the customer journey. By fostering cross-functional collaboration and strategic resource allocation, I\'ve consistently exceeded performance goals while maintaining budget discipline.My passion lies in the complete marketing lifecycle: strategic planning, creative development, and flawless execution that builds business value and creates meaningful customer connections.

Experience

1. C & i Fuels on Highway Sector Manager

   Chevron

   Jan 2025 — Present

   Lead strategic B2B marketing initiatives across 8 products, directing comprehensive go-to-market strategies for the fuels sector: • Develop and execute integrated marketing plans across three business units, collaborating with sales leadership to ensure alignment with organizational objectives • Manages multi-million dollar marketing budget with strong fiscal discipline and accountability • Direct development of comprehensive product portfolio strategy and streamlined messaging framework • Establish robust performance metrics and analytics systems to track campaign effectiveness • Provide executive oversight for four major industry trade shows, elevating brand presence and driving lead generation

Education

• Roosevelt University

  Master of Business Administration (MBA), Intergrated Marketing Communications and Human Resources

• Illinois State University

  BS, Marketing

Skills

• Purchasing
• Product Development
• Building Relationships
• Problem Solving
• Consumer Products
• Promotions
• Pricing
• New Business Development
• Trade Shows
• Retail
• Relationship Management
• Negotiation
• Sales
• Account Management
• Leadership
• Product Management
• Sales Management
• Creative Merchandising
• Media Buying
• Brand Management
• Marketing
• Business Development
• Forecasting
• Publishing
• Event Planning
• Entertainment
• Key Account Management
• Licensing
• Sales Operations
• Customer Service
• Strategic Communications
• Brand Development