Cassandra P.

About Cassandra P.

With a robust background in marketing and communications, I am currently spearheading innovative campaigns at Elevance Health, where my expertise in business marketing and external communications plays a pivotal role. At Elevance Health, my responsibilities include developing and executing marketing plans across diverse channels, managing vendor relationships, and ensuring brand and legal compliance for extensive provider and member networks. My tenure as Chief Marketing Officer at Trende allowed me to cultivate a deep understanding of creating impactful marketing strategies and executing high-attendance events. These experiences have honed my skills in strategic planning, budget management, and driving customer engagement, further contributing to the growth and success of the organizations I\'ve partnered with.

Experience

1. Senior Marketing Communications Manager

   Elevance Health

   May 2021 — Present · Metairie, LA, US

   Develop and implement comprehensive marketing and communications plans utilizing SMS, IVR, Social Media, Email, and USPS mailout for Healthy Blue Louisiana. • Manage vendor relationships and oversee the creation of print materials, external publications, and collateral for providers and members.• Act as the single submitter and approver for all health plan materials, ensuring Enterprise, Brand and legal compliance with contract and state and federal regulations.• Led Communications and Marketing RFP and new contract implementation project workgroups ahead of expected pace.

Education

• Oregon State University

  Bachelor of Science - BS

  2025 — 2027

• Louisiana State University

  Finance