Cassandra Gilbertson
Managing Director @Mmgy Nextfactor
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WORK HISTORY
Managing Director @Mmgy Nextfactor
EDUCATION
Royal Roads University
Graduate Certificate, Professional Communication Management
Royal Roads University
Master of Arts (MA), Leadership
Mount Royal University
Bachelor of Applied Communications, Public Relations
SKILLS
ABOUT CASSANDRA GILBERTSON
As the Managing Director of MMGY NextFactor, I lead a team of consultants and experts who help destinations around the world develop and implement strategic master plans, lead meaningful stakeholder engagement, and consider all aspects of destination stewardship. I have over 20 years of experience in the tourism industry, with a Master of Arts in Leadership and Organizational Change and a Certified Destination Management Executive credential.I am passionate about creating positive impacts for destinations and their communities, and advancing the resilience of the tourism sector. I have led the development of more than 15 tourism master plans for destinations around North America. My core competencies include strategic planning, corporate communications, media relations, advocacy, problem solving, collaboration, and change management. I have a proven track record of fostering a culture of engagement, alignment, commitment, and opportunity with internal and external stakeholders, senior decision makers, and government officials.
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