Cassandra Gilbertson

Managing Director @Mmgy Nextfactor

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Jan 2024 — Present

Managing Director @Mmgy Nextfactor

View department →

EDUCATION

N/A

Royal Roads University

Graduate Certificate, Professional Communication Management

2013 — 2015

Royal Roads University

Master of Arts (MA), Leadership

N/A

Mount Royal University

Bachelor of Applied Communications, Public Relations

SKILLS

Public RelationsInternal CommunicationsMedia RelationsCopywritingJournalismSocial Media MarketingPublicityStrategic CommunicationsNewslettersReputation ManagementWeb ContentEditingSocial MediaSpeech WritingCorporate CommunicationsEvent ManagementCrisis CommunicationsPress ReleasesCommunity DevelopmentMarketing CommunicationsCommunications PlanningNonprofitsSponsorshipStakeholder EngagementCopy EditingEvent Planning

ABOUT CASSANDRA GILBERTSON

As the Managing Director of MMGY NextFactor, I lead a team of consultants and experts who help destinations around the world develop and implement strategic master plans, lead meaningful stakeholder engagement, and consider all aspects of destination stewardship. I have over 20 years of experience in the tourism industry, with a Master of Arts in Leadership and Organizational Change and a Certified Destination Management Executive credential.I am passionate about creating positive impacts for destinations and their communities, and advancing the resilience of the tourism sector. I have led the development of more than 15 tourism master plans for destinations around North America. My core competencies include strategic planning, corporate communications, media relations, advocacy, problem solving, collaboration, and change management. I have a proven track record of fostering a culture of engagement, alignment, commitment, and opportunity with internal and external stakeholders, senior decision makers, and government officials.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.