Cassandra MacManus
Creative Marketer | Hospitality Enthusiast | B2B Storyteller @ Phunware (NASDAQ: PHUN)
- Role
- Head of Marketing at Phunware
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Cassandra MacManus
Texan gal, born in Sydney, Australia. I’m a Marketing and Sales Enablement pro with 10 years of experience in marketing, including seven years in enterprise SaaS, driving leads, creating sales content that lands, and working with Fortune 500 brands to move the needle.What drives me is people. I get the most joy working cross-functionally, bridging the gap between marketing and sales, and building strategies that actually convert. Over the years, I’ve worn a lot of hats which has sharpened my ability to move across the industry with agility, creativity, and a \"let\'s make it happen\" attitude. Outside of work, you’ll usually catch me listening to podcasts (Diary of a CEO is a go-to), getting lost in a good novel, or exploring hidden-gem towns across Texas with a coffee in hand. Marketing Strategy | Demand Generation & ABM | Lifecycle Marketing | Sales & Marketing Alignment | MarTech & CRM Optimization | Brand & Content Development | Event & Digital Marketing
Experience
Head of Marketing
Nov 2024 — Present · Austin, TX, US
As Head of Marketing, I drive strategy and execution for an enterprise SaaS company, building a scalable engine that fuels growth, aligns with sales, and delivers measurable revenue impact. I oversee demand gen, ABM, lifecycle marketing, and digital channels while keeping MarTech and analytics sharp.What I’m most proud of is the culture we’ve built: creative, accountable, and always learning. The best is still ahead.
Education
Austin Community College
Business Administration and Management, General (Studied)
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