Cassandra Gillet

Head of Marketing @Renault Group

London, GB

Head of Marketing for the brand Karhoo - a venture of Renault Group - & Marketing coordination for all Mobilize’s ventures within Renault Group - Liaise with the Product Team and Business Development Team to capture market insights and sales enablement requirements- Produce sales collateral to support all business development activity - Provide clear leadership in the marketing of media assets through promotions, events, campaigns, partnerships, branding and franchising to monetise media assets, while constantly adopting new and innovative marketing methods- Build marketing plans- Lead the use of integrated channels within the traditional and digital platforms to target customers and increase their awareness- Drive communications and public relations efforts (in partnership with Mobilize team)- Prepare social media marketing campaigns and strategize them such that they align with the business objectives- Manage the Marketing budget- Create monthly reports for the marketing department- Liaise with the Mobilize ecosystem and demand partners to synchronise marketing activity for common benefit and to present a unified set of propositions- Management and attendance of key market events- Team management

Université Rennes 2

Licence degree in Communications, Digital communication and media/multimedia

Sciences Po Aix

Master degree in Public and Political Communications, Political & public communications

École de Journalisme et de Communication d'Aix-Marseille

Master degree in Communication & Digital Content, Communications strategy

Université de Rennes I

University technology diploma for technical management, Small Business Administration / Management