Cassandra Gehrig

About Cassandra Gehrig

I am passionate about building meaningful connections, shaping perceptions, and creating experiences that resonate. Whether it\'s refining a brand strategy, enhancing customer engagement, or strengthening community relationships, I focus on marketing that feels intentional, authentic, and human.Collaboration fuels my work. I thrive in cross-functional teams, bringing together data, creativity, and strategy to solve problems and drive impact. From launching new products to refining processes, I love turning ideas into solutions that make banking more personal and approachable.At the core of it all, I believe that great customer experiences start from within. When employees feel valued and empowered, it naturally translates into stronger relationships, better service, and lasting customer loyalty.If you’re passionate about brand strategy, customer-first marketing, or creating meaningful experiences, let’s connect!

Experience

1. 1vp, Brand, Marketing, and Communications

   Pathfinder Bank

   Jan 2024 — Present

   Primary responsibility is to develop and implement marketing and communication strategies to support the bank\'s objectives and drive growth. Lead all marketing efforts, both traditional and digital, public relations, and brand content and engagement to create holistic, compelling brand experiences for customers and employees. Work collaboratively with all business units to translate business objectives into impactful marketing campaigns and projects that enhance customer acquisition, engagement, and retention. Responsible for communication oversight on all brand and marketing communications, both customer and employee-facing. Additionally, participate strategically in bank-wide projects, initiatives and committees to ensure a focus on customer experience, brand, talent management, and alignment with the bank\'s strategic plan and overall marketing and communication strategy.

Education

• State University of New York College at Oswego

  Bachelor of Science, Marketing (Minor in Economics)

  2008 — 2012

Skills

• Innovativeness
• Organized Multi-Tasker
• Customer Service
• Microsoft Office
• Marketing Communications
• Facebook
• Goal Oriented
• Positive Energy
• Social Networking
• Social Media Marketing
• Time Management
• Outstanding Interpersonal Communication Skills
• Event Planning
• Management
• Powerpoint
• Marketing
• Microsoft Word
• Fundraising
• Public Speaking
• Leadership
• Social Media
• Detail Oriented
• Highly Motivated Self-Starter
• Highly Personable