Cassandra Esparza Villarreal
Segment Producer @Cbs La
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WORK HISTORY
Segment Producer @Cbs La
Los Angeles, CA, US
Created and developed original trending news and talker segments to air daily on KCAL News Mornings at 6, 7, 8, and 9 am.• Conduct extensive research to identify, monitor & pitch news and consumer trends, popular culture topics and trending social content with potential to captivate audience\'s interest and generate conversation among anchors.• Source visual elements for stories including in-house video, editorial photos, user-generated content & social media posts.• Independently edit video content on non-linear editor ensuring optimal sound and footage selection, resizing elements, adding appropriate movement and visual effects, and adjusting audio levels.• Provide clear and detailed directions to each show’s directors, anchors & producers regarding the vision and requirements of each segment; Conduct daily debriefing sessions to review and correct any mistakes, issues, or areas for improvement.• Write editorially strong and concise scripts, teases and lower-third chyrons that provide viewers with essential story information, match visual elements, and highlight thought-provoking facts to stimulate conversation.
EDUCATION
Loyola Marymount University
Bachelor of Arts - BA
University of Southern California
Master of Science - MS
ABOUT CASSANDRA ESPARZA VILLARREAL
Bilingual producer with a proven track record of multimedia content creation and a strong…
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