Cassandra Dayoub

Experience

1. Director of Social Media

   Cosmick Media

   Sep 2016 — Present

   Spearhead and execute comprehensive social media strategies for diverse industries nationwide, leveraging Meta, TikTok and Snapchat platforms to optimize client outreach and engagement.• Direct team in crafting and managing client-facing paid ad campaigns on Meta, ensuring alignment with brand objectives and industry best practices.• Achieve measurable results through data-driven analysis and continuous optimization of ad performance, exceeding client expectations and driving ROI.• Cultivate and maintain strong client relationships, serving as the primary point of contact for social media initiatives and fostering trust through effective communication and strategic guidance.• Lead cross-functional collaboration between creative, analytics, and account management teams to deliver integrated campaigns that resonate with target audiences and achieve business goals.• Remain abreast of industry trends and platform updates, proactively adapting strategies to capitalize on emerging opportunities and maintain competitive advantage.• Demonstrate proficiency in managing budgets, forecasting costs, and optimizing ad spend to maximize client ROI and achieve campaign objectives.• Represent the agency at industry events and conferences, networking with potential clients and industry stakeholders to drive business growth and enhance the agency\'s reputation as a leader in digital advertising.

Education

• Pennsylvania State University-Penn State Lehigh Valley

  Bachelor of Science (B.S.)

  2010 — 2012

• Pennsylvania State University-Penn State Berks

  Bachelor of Science (B.S.)

  2008 — 2010