Cassandra Bates

About Cassandra Bates

I play @the nexus of science, art & tech to engage 8B people, transform their daily tasks and deliver global revenue. I simplify complex ideas into profit generating market leaders across industry from mobile apps and toys to CPG, NASA Earth data, mass transit and global disaster relief. Top tier trained in marketing strategy, AI and customer experience by Fortune 50 and NASA, Mattel, McKinsey, Disney, IBM, Olympics (Coke, Visa)+ VC startups. I am agile, resourceful, adaptive, positive, resilient, self motivated, customer inspired, team player. Responsible for generating multimillion dollar budgets and growing teams @Fortune 500, startups, non profits. Lead communications, innovation, sales, marketing, big data, human-centered design, engagement strategy, social media and customer acquisition.* AI, robotics* Content, media, digital, mobile* Brand demand* Innovation* Social + emotional (SEL)* Corporate identity, communications * Strategy* Ecommerce* Business development, sales* Play pattern, qualitative, quantitative, neuro research* Focus group moderation* Storytelling* Google analytics, IRI, NPD etc.* Socia media, influencer* Marketing ROI* Consumer behavior, design visualization, voice of consumer VOCResults* 6 new global brands* P&L $700M * Content across 181 social media sites like YouTube, Twitter, Facebook, Instagram, Google, TikTok, LinkedIn, apps, games, retail, mobile, websites* Engagement 1+ Billion people across 35+ countries* Communications 5-74K+ employees* B2B sales * 3 global product category winners * Licensing, Partnerships - Disney, NBA, Sony BMGMarketing- Customer acquisition- Youth - Brand launch- Brand planning- Product development- Creative Director- Digital- Data analytics- Customer Experience (CX)- Loyalty - Global Marketing - Public Relations- Partnerships - Communications- Vendor, Agency Management- Investor Relations Content- UX/UI Site development- Journey mapping, creative briefs - Transformation, XR, big data- SEO / SEM / UTM tag- DMP - Display advertising, CPM, CPA and CPC- Advertising TV, print, digital, mobile, social media- Promotions - Media plansProduct Design- CPG, games, tech, toys, sports, food, beverage, fashion, beauty, health, retail, social apps- Mix, pricingBusiness Development (B2B Contracts $15k- 10M+)- Lead gen CPL models- Cross-sell- Retail promotionsAnalytics- Media- Insights/ research - Play patterns- Youth trends- Scenario / risk analysis

Experience

1. Content Engagement Expert (Youth Stem Steam, Communications, Digital Strategy, Branding, Ui Ux)

   NASA - National Aeronautics and Space Administration

   Apr 2019 — Present · Los Angeles, CA, US

   Engagement thought leader for NASA and Earth Pathfinder making science playful, personal and meaningful to the land we walk on, the water we drink and the air we breathe every day. Unified 27 diverse projects across the world\'s land, air and water into stories to engage 8B people and positively impact investment of governments, corporations, schools and families. Launched new story-driven website with internal team and engage youth around the world resulting in a 15% increase in budget (5X the standard). Create and deploy strategy, research, tactics, action plans and content across channel to make Earth Science daily engaging, accessible, sharable, personal, and relevant to everyday life. Created new terms like \"snackable science\" and connected content across 181 social sites. Developed scripts based on youth research, interviewed 27 principal investigators across NASA Earth Science projects, rolled out short form videos, games.\"Consumerized\" scientific discoveries so that new discoveries can be \"played\" with by kids everywhere from print outs on their skateboards to new mobile game creation.

Education

• Loyola Marymount University

  M.B.A. / Master of Business Administration

• Università Commerciale 'Luigi Bocconi' / Bocconi University

  EU Management Exchange

• Rensselaer Polytechnic Institute

  B.S. / Bachelor of Science

Skills

• Business Development
• Digital Marketing
• Product Marketing
• Social Media Marketing
• Brand Development
• Segmentation
• Global Marketing
• Digital Media
• Customer Relationship Management (Crm)
• Market Research
• Analytics
• Business Strategy
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising
• Customer Insight
• Strategy
• Product Development
• Management
• Digital Strategy
• Social Media
• Strategic Partnerships
• Marketing Research
• Crm
• Media Planning
• Leadership
• Mobile Marketing
• Sales
• Direct Marketing
• Competitive Analysis
• Start-Ups
• Online Advertising
• Online Marketing
• Marketing Communications
• Integrated Marketing
• New Media
• Brand Architecture