Cassandra Bard

About Cassandra Bard

Creatively minded, results-oriented professional with eight years of experience navigating the complexities of the modern marketplace— leveraging qualifications, skills, and expertise that includes sales and account management, marketing and communications, full-scope project management, and creative development. An articulate communicator, leader, and team player with a reputation for facilitating and contributing to crossfunctional collaboration and information sharing that effectively informs key decisions, inspires innovation, and maximizes impact for businesses, clients, and audiences alike.

Experience

1. Marketing Manager

   Himes Associates, Ltd

   Jul 2022 — Present · Fairfax, VA, US

   Develop, forecast, coordinate, analyze, and execute strategic marketing campaigns to achieve annual revenue goals- Strategize, develop and implement social media strategy, concepts, collateral, and content including website administration, research and writing, networking, digital marketing campaigns, email campaigns, and newsletters- Manage all outgoing proposals for all clients/industries - Project Management efforts, conservation, lending services, and consulting. Manage RFP guidelines and oversee company Sharepoint documents for proposal completion- Coordinate and produce all marketing/business development materials including presentations, web content, ITS and capabilities, and brochures. Responsible for driving business through multiple promotional vehicles- Manage all company-wide events including vendor procurement, location scouting, contracts, fundraising, internal/external coordination, design, concepts, food/beverage, day-of logistics, and entertainment- Attend networking events to promote Himes in the community among Industry professionals. Research, identify, and engage new clients and partners- Assist with hiring efforts including management/creation of job postings, resume review, screening, and interviewing. Also, assist with onboarding and training for new hires- Manage all company merchandise and promotional materials including concept, design, purchasing, and coordination- Ad Hoc Assistant Project Management duties including reporting, scheduling, manpower, and ProCore administrative functions. Extensive APM work in mass communications planning, design, and deployment- Manage and maintain Salesforce CRM for all contacts, clients, and opportunities and lead weekly team meetings to analyze opportunities, leads, and strategy through reporting- Design and procure all marketing collateral, company branding, project data sheets, introduction to services, and other communication plans- Manage all aspects of Office Management.

Education

• Universita per Stranieri Dante Alighieri

  Italian

  2014 — 2014

• Western Albemarle High School

  High School

  2007 — 2011

• James Madison University

  Bachelor of Arts (B.A.), Political Science and Government, 3.29

  2011 — 2015

• James Madison University

  Bachelor of Arts (B.A.), History, 3.56

  2011 — 2015

Skills

• Telephone Skills
• Web Design
• Teamwork
• Event Planning
• Visual Merchandising
• Wordpress
• Outlook
• Vinnow
• Management
• Microsoft Word
• Human Resources
• Marketing Strategy
• Editing
• Communication
• Photoshop
• Retail
• Customer Relations
• Leadership
• Graphic Design
• Hospitality
• Event Management
• Microsoft Publisher
• Customer Service
• Data Analysis
• Research
• Mac
• Public Relations
• Organization
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Marketing
• Training
• Vinx2
• Public Speaking
• Social Networking
• Microsoft Office
• Sales
• Time Management
• Membership Development