Cassandra Collins

About Cassandra Collins

Compensation and Commercial Operations leader with 8+ years of experience designing and optimizing sales incentive compensation, quota, and performance management programs within MedTech and capital sales environments. Proven ability to lead teams, manage $60M+ incentive budgets, partner with Sales, Finance, HR, and IS leadership, and deliver compliant, data-driven compensation solutions that drive sales engagement and financial performance. Trusted advisor to senior and executive leadership.Prior sales experience of 9+ years at varying levels of sales rep and sales leadership.

Experience

1. Manager, Sales Operations, Incentive Compensation

   Integra LifeSciences

   May 2025 — Present · Princeton, NJ, US

   Lead a team of analysts in the administration and execution of incentive compensation plans for a field-based and inside salesforce within the CSS division of Integra.Partner closely with Sales, Marketing, Finance, HR, and Commercial Operations to design and implement compensation strategies that drive sales performance and align with regulatory and compliance standards.Serve as a strategic advisor to senior leadership on plan design, compensation modeling, and the business impact of proposed changes or new incentive programs.Oversee end-to-end compensation processing, ensuring accuracy, timeliness, and transparency in variable pay for all eligible sales roles.Support high-impact projects such as CRM integration, compensation automation, territory alignment, and incentive system enhancements.Deliver performance analysis and actionable insights to ensure incentive plans effectively motivate and reward top sales talent, while remaining compliant with industry regulations.

Education

• Metro State University

  Bachelor of Science (BS), Business Administration, Management and Operations

  2008 — 2012

• Century College

  Graphic Design and Desktop Publishing Certification, Graphic Design

  2008 — 2008