Cassady Coulter

About Cassady Coulter

Results-driven content strategist with expertise in SEO audits, keyword research, and data-informed content optimization. Adept at managing client relationships and guiding cross-functional teams through tailored communication that ensures clarity, buy-in, and strategic alignment.

Experience

1. Seo Specialist

   Patagonia

   Jan 2026 — Present · Bellevue, WA, US

   Guide SEO content strategy for PDP conent, analyzing evolving AEO/GEO trends to translate keyword research and audience insights into customer-focused content roadmaps aligned with seasonal launches and business priorities- Own SEO-driven content brief development, defining keyword targeting, metadata, and internal linking frameworks to guide scalable content creation and support category growth and product launches- Translate insights from GA4, GSC, SEMrush, and BrightEdge into executive-ready content strategy recommendations, identifying opportunities across search entry points, user paths, and evolving discovery behaviors- Partner cross-functionally with merchandising, product, engineering, and agency teams to implement SEO initiatives, including documenting technical requirements, creating JIRA/DevOps tickets, and leading SEO QA and link strategy for a large-scale site migration spanning product, editorial, and recipe content

Education

• University of Washington

  Editing Certificate Program

  2016 — 2017

• Pacific Lutheran University

  Bachelor of Arts, Communication: Journalism; Minor: Psychology

  2010 — 2014

Skills

• Editing
• Microsoft Word
• Press Releases
• Event Planning
• Copywriting
• Public Speaking
• Journalism
• Web Content
• Research
• Public Relations
• Media Relations
• Social Media Marketing
• Powerpoint
• Social Networking
• Social Media
• Facebook
• Copy Editing
• Marketing
• Blogging
• Nonprofits
• Newsletters
• Microsoft Office
• Creative Writing