Cassady Channita

About Cassady Channita

Strategic marketing leader with a passion for building brands that connect and convert. With over a decade of experience spanning legal, tech, and nonprofit sectors, I specialize in crafting integrated marketing strategies that drive results. From leading brand development and digital campaigns to optimizing CRM workflows and tracking ROAS, I thrive at the intersection of creativity and data. Currently serving as Marketing Director at Nelson Elder Care Law, I’m focused on using storytelling, systems, and strategy to elevate client experience and fuel business growth.

Experience

1. Marketing Director

   Nelson Elder Care Law, LLC

   Jul 2023 — Present · Marietta, GA, US

   Spearheaded strategic marketing initiatives to increase qualified lead generation• Implemented advanced CRM workflows in HubSpot and Zoho, streamlining intake processes, automating lead follow-up, and enabling accurate ROAS tracking for every campaign• Directed brand evolution and messaging optimization across digital and print channels to increase engagement among high-converting demographics• Managed external vendors and internal teams for marketing plan execution

Education

• Samford University

  Bachelor of Arts (B.A.), Journalism and Mass Communications/Public Relations & Marketing

  2013 — 2015

Skills

• Mailchimp
• Instagram
• Employee Training
• Hootsuite
• Myemma
• Constant Contact
• Journalism
• Press Releases
• Public Speaking
• Microsoft Office
• Public Relations
• Internal Communications
• Media Relations
• Blogging
• Research
• Twitter
• Marketing Communications
• Facebook
• Writing
• Social Media
• Strategic Communications
• Customer Service
• Social Networking
• Social Media Marketing
• Editing
• Event Planning
• Marketing
• Copy Editing