Caslow Chien
Master in Data Science @ Boston University | Marketing Data Analyst | Marketing Mix Modeling
- Role
- Data Scientist at Vizuro
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Caslow Chien
Data Scientist building real products with data, code, and creativity—specialized in…
Experience
Data Scientist
May 2025 — Present · Boston, MA, US
Increase ROAS by 6 % by optimizing budget efficiency through evaluating online and offline marketing channels and providing data-driven insights for media spend allocation.• Build Tableau dashboards to report product performance and sales trends, identifying growth opportunities, customer preferences, and usage patterns for Uber Eats merchants through visualizations.• Compile internal and external data using a Python pipeline for ROI analysis in attribution modeling.• Develop cross-channel attribution function, increasing accuracy in Marketing Mix Modeling by 4%.
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