Casi McDaniel
Campaign Optimization & Social Media Manager @ Mack Trucks | Volvo Group
- Role
- Campaign Optimization and Social Media Manager at Mack Trucks
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Casi McDaniel
I’m a digital marketing strategist with a passion for building integrated campaigns that…
Experience
Campaign Optimization and Social Media Manager
Nov 2021 — Present
Manages Marketing Cloud Account Engagement welcome, nurture and re-engagement campaigns. Optimizes lead attribution data, implements all digital forms, and manages the integration with SalesForce CRM for lead distribution and reporting.• Oversees the annual strategy, global content calendar, and posts for all official Mack Trucks social media channels (LinkedIn, Facebook, Twitter/Threads, Instagram, TikTok, and YouTube). Drove a 10.6% increase in followership and a 3.4% boost in engagement year-over-year. Elevated Mack from 4th to 2nd place on the social footprint leaderboard among the top seven truck manufacturers.• Utilizes Asana for planning and cross-functional collaboration on social media content. Translates calendar content into Hootsuite drafts for cross-channel posting. Regularly reports on channel analytics using SuperMetrics. Continuously adapts content and channel strategy based on post performance, best practices, and algorithm updates. • Leads a team of two employees responsible for community engagement, customer service, user-generated content, and content editing.• Collaborates with media agencies to select creative assets and evaluate performance for boosted social media posts. Effectively manage monthly paid social media efforts, resulting in a 34% increase in goal completions (landing page visits).• Develops and implements the per channel social strategy. Identifies and maintains social influencer relationships and content.• Designer of the official Mack Trucks annual customer and fan web contests.
Education
University of North Carolina at Greensboro
Master of Business Administration - MBA, Marketing
2018 — 2020
North Carolina State University
Bachelor of Business Administration - BSBA, Marketing
Skills
- Sales Operations
- Prioritize Workload
- Social Media Marketing
- Microsoft Excel
- Problem Solving
- Business Strategy
- Ideas Development
- Team Building
- Leadership
- Project Coordination
- Social Media
- Public Speaking
- Personal Training
- Microsoft Powerpoint
- Team Leadership
- Inventory Control
- Nutrition
- Strategic Planning
- Conflict Resolution
- Filing
- Scheduling
- Paperwork
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