Casie Akins

About Casie Akins

I’m a passionate and performance-driven Social Media & Digital Marketing Manager with 6+ years of experience crafting stories that spark engagement, build trust, and drive measurable results. My expertise lies in developing multi-platform strategies elevating wellness, lifestyle, travel, and consumer brands to viral visibility. From lifecycle marketing and SEO to social media and storytelling, I specialize in connecting strategy with creativity to deliver measurable impact. I\'ve scaled TikTok channels to 200K+ followers in two months to generating $25K in sales from a single piece of content. I lead with creativity and back it with data. I’ve launched high-impact affiliate and ambassador programs, boosted email open rates by over 65%, and helped brands redefine their digital presence through content that’s as strategic as it is human. Beyond social media, my experience spans email/SMS lifecycle marketing, SEO strategy, blog and content development, e-commerce optimization, brand repositioning, and analytics reporting. I’m passionate about building experiences that are human-centered, data-informed, and aligned with brand purpose. My approach blends analytical insight with emotional intelligence—understanding not just what performs, but why it connects. Whether I’m managing teams, building cross-functional campaigns, or telling wellness-centered stories, I’m here to help brands stand out by staying true to what matters: authentic connection, consistent value, and meaningful growth.

Experience

1. Marketing Manager

   Escape Campervans

   Apr 2024 — Present

   Drove a 14.7% increase in organic sessions and 69% YoY revenue growth through targeted SEO, publishing 20+ optimized blogs and improving 147 keyword rankings to the Top 3- Boosted email open rates from 8.93% to 14.9%, contributing to $553K in attributed revenue; resolved major deliverability issues by migrating domains and restoring sender reputation- Led high-performing SMS campaigns with a 10.22% click rate, contributing to a 500% increase in bookings and 822% revenue growth in December alone- Generated $286K in revenue and added 63K+ new contacts via abandoned browse capture campaigns; successfully onboarded a new referral program for future launch- Increased Google reviews by 33% through a strategic review request campaign and Birdeye integration, supporting an NPS score of 70.6.

Education

• Christopher Newport University

  Bachelor's degree, Finance and Marketing

  2015 — 2019

• Thomas Dale High School

  Advanced Diploma

  2011 — 2015