Caswell Huff
Vice President of Field Marketing & Kernel Client Creative
- Role
- Vice President of Field Marketing & Kernel Client Creative at Spectrum Reach
- Location
- Murfreesboro, TN, US
- LinkedIn followers
- 500 followers
About Caswell Huff
Caswell Huff has spent the last 30+ years working with small businesses across nearly every industry; helping them grow, tell their story, and outmaneuver competitors with deeper pockets and louder voices. As VP of Field Marketing and Client Creative at Spectrum Reach, he’s partnered with thousands of local businesses to build marketing strategies that actually work, mixing smart media plans with messaging that resonates. He also helped launch the company’s #PayItForward program, which has provided airtime, creative support, and real momentum to over 2,200 small businesses across the country. Known for his storytelling style, real-world analogies, and deep-rooted belief in doing business with heart, Caswell brings energy, clarity, and a few laughs to every room he’s in. Whether it’s about brand positioning, customer connection, or just surviving the chaos, he’s passionate about helping local businesses find their edge…and hold it.
Experience
Vice President of Field Marketing & Kernel Client Creative
Mar 1994 — Present · Murfreesboro, TN
About Spectrum ReachSpectrum Reach®, the advertising sales business of Charter Communications, Inc.(NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at
Education
Nossi College of Art
Graphic Design
1990 — 1992
Skills
- Interactive Advertising
- Interactive Marketing
- Google Analytics
- Creative Strategy
- Market Research
- Trade Shows
- Account Management
- Mobile Marketing
- Customer Acquisition
- Web Marketing
- Leadership
- Marketing Strategy
- B2b
- Relationship Marketing
- Creative Direction
- Marketing Research
- Integrated Marketing
- SEO
- Advertising
- Sem
- Media Buying
- Copywriting
- Digital Marketing
- Marketing Management
- Mobile Advertising
- Ppc
- Product Marketing
- Media Planning
- Digital Strategy
- Online Advertising
- Direct Mail
- Digital Media
- Online Marketing
- Lead Generation
- Sales
- Advertising Sales
- Brand Development
- Web Analytics
- Brand Management
- Email Marketing
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