Cash Meyerhoffer

About Cash Meyerhoffer

As a Media Director at thomasarts, I lead and mentor a team of 10 media planners, buyers, and marketing managers who help clients achieve their goals and grow their businesses. I have nearly a decade of experience in digital marketing and media strategy, with a proven track record of delivering exceptional results across various platforms and channels.I am passionate about finding innovative and effective ways to reach target audiences, elevate brand awareness, generate high-quality leads, and drive significant product sign-ups. I leverage agency tools like Kantar, Prime Lingo, and eMarketer to conduct comprehensive research and analysis, and use these insights to optimize and streamline departmental strategy and processes. I also collaborate closely with agency leadership and client teams to manage and allocate annual media budgets ranging from to $8M yearly.

Experience

1. Media Director

   Thomasarts

   Jul 2021 — Present · Salt Lake City, UT, US

   Lead and mentor 10 full-time media planners/buyers and marketing managers while helping identify goals and opportunities for growth.Revamp and optimize departmental strategy, streamlining procedures and implementing robust processes that propel the overall media budget from $25M to an impressive $30M by the end of 2022.Harness agency tools like Kantar, Prime Lingo, and eMarketer to conduct target audience research and comprehensive competitor analysis. Leverage these insights to unlock market intelligence and gain a competitive edge.Standardize media processes across client teams to maximize efficiency and drive exceptional results. Instill a culture of excellence and continuous improvement throughout the entire agency.Forge strong relationships with clients, serving as a trusted advisor and partnering with them to shape a compelling media strategy that resonates with their customers throughout their entire journey.

Education

• University of Utah

  Bachelor of Science - BS, Marketing

• University of Utah

  Bachelor of Science (B.S.), Marketing

  2009 — 2013

Skills

• Social Media Marketing
• Facebook
• Social Media
• Online Advertising
• Social Networking
• Marketing Communications
• Advertising
• Marketing Strategy
• Online Marketing
• Email Marketing
• Media Planning
• Digital Media
• Account Management
• Sports Marketing
• SEO
• Microsoft Excel
• Public Speaking
• Sponsorship
• Marketing
• Digital Marketing
• Customer Service
• Crm
• Lead Generation
• Google Analytics
• Market Research
• Media Buying
• Mobile Marketing
• Management
• Strategy
• Sales
• Search Engine Optimization (SEO)
• Search Engine Marketing (Sem)
• Pay Per Click (Ppc)
• Digital Strategy
• Google Adwords
• Customer Relationship Management (Crm)