Casey Vatcher

WORK HISTORY

EDUCATION

SKILLS

ABOUT CASEY VATCHER

Head of Marketing/Marketing Director that has spent over a decade in the gaming industry with global, regional and local market experience, working for the prestigious Wizards of the Coast on Magic: The Gathering (MTG) and one of the biggest consumer brands, Nintendo- Develops ambitious global brand and product roadmaps which deliver strong sales growth year on year. Experience includes the full Magic: The Gathering product portfolio (digital and physical TCG), Nintendo Switch and Nintendo 3DS hardware, as well as the Pokémon, Mario and Zelda brands- Delivers multi-million campaigns meticulously with a fine attention to detail. This includes multi-channel campaigns spanning TV, OOH, online, print and more, targeting a diverse audience, from kids and families, to core gamers and lapsed fans- Data-driven individual with close ties to publishing to turn previous sales trends, user profiles, and consumer behaviour into new products, clear marketing strategies and tactics for implementation- Experience recruiting and managing international teams, agencies, retailers, partners, and licensors, with strong interpersonal skills to deliver high performance in fast-paced environments- Key Skills Include: Marketing Strategy. Product Management. Above-the-line campaigns. Social Media and Digital Marketing. Partner/Agency Management. Retail Sell-In. Budget Management. Data Analysis and Insight. Team Management. Long-Range Planning.