Casey Williams

About Casey Williams

As Director of UPS Global Visibility Products, I lead the charge in shaping and executing strategic product roadmaps that enhance customer experience and drive business growth. With a keen focus on market insights, financial oversight, people development, and cross-functional alignment, I ensure our solutions not only meet but anticipate evolving industry needs.My expertise lies in: Strategic Product Leadership – Spearheading high-profile initiatives that align with corporate objectives and unlock new revenue streams. Lifecycle Management & Innovation – Overseeing financial performance, market analysis, and IT prioritization to maintain a future-ready product portfolio. Cross-Functional & Executive Collaboration – Leading multi-level teams and stakeholders to drive alignment, refine roadmaps, and capture whitespace opportunities. Sales Enablement & Market Expansion – Equipping go-to-market teams with the tools, content, and training necessary to position our solutions for success. Data-Driven Product Stewardship – Optimizing product health and performance with key metrics, ensuring sustained impact in competitive markets.With a deep background in consumer packaged goods, sales, and marketing, I thrive at the intersection of strategy, execution, and customer-centric innovation. I’m passionate about leveraging my experience to build and scale world-class marketing strategies that drive measurable impact.Beyond my career, I am deeply committed to community service and leadership. As Vice President of the North Fulton Area Section of the National Council of Negro Women (NCNW), I work to empower and uplift all women and families in my community through education, advocacy, and outreach. Giving back is an integral part of who I am, and I take pride in being active in initiatives that make a difference.Most importantly, I cherish time with my husband and our two energetic children. My son is a passionate soccer player with natural athletic ability, while my daughter is a budding gymnast—look out Summer Olympics 2032! Whether on the sidelines cheering them on or engaging in community impact work, I bring the same drive and dedication to all aspects of my life.

Experience

1. Director of Product Marketing - Global Visibility Solutions

   UPS

   Nov 2024 — Present · Atlanta, GA, US

Education

• Georgia State University - J. Mack Robinson College of Business

  Master of Business Administration - MBA, Marketing

• Georgia State University - J. Mack Robinson College of Business

  MBA, Marketing

  2005 — 2008