Casey Pukl Green

About Casey Pukl Green

I pride myself on being an intensely creative and passionate concert marketer. I have a deep love for music, and connecting fans with their favorite artists is what I thrive on. There\'s no greater thrill than the one I feel looking out into a crowd of music lovers at a sold out show. I\'m always overwhelmed by the view-watching them let loose and release the burdens of daily life the second the music kicks in. I truly love what I do.When I\'m not putting tours on sale or on the road, you can find me rocking out in the pit, listening to records (favorites include Barry Manilow, The Bad Plus, Robert Glasper, Brad Mehldau, Carole King among others), painting and collaging, walking my dogs, and playing Uno with my husband.

Experience

1. Senior Director of Tour Marketing

   Live Nation Entertainment

   May 2021 — Present · Los Angeles, CA, US

   Monitor team quality control, review work, troubleshoot, and provide feedback • Cultivate the career development of staff members• Develop and execute tour marketing plans in conjunction with artist management • Create and maintain relationships with external company partners to provide excellent client services• Work closely with Live Nation Media & Sponsorship to develop and fulfill tour sponsorship programs.• Analyze past purchaser data & use research tools to drive decisions & shape marketing strategy for tours• Manage marketing budgets for tours to achieve business objectives• Direct multiple teams to successfully execute campaigns• Manage external agency partners• Create national promotions and oversee local promotions, both in support of individual shows and the overall tour• Develop & execute media events and PR opportunities to support artist and tour• Mange the planning of tour specific digital media campaigns across multiple platforms• Develop social media campaigns and promotions to drive ticket sales, tour awareness and fan engagement.• Lead the development of tour assets including radio spots, TV spots, video ad units, static banner assets, social content, etc.

Education

• Berklee College of Music

  Bachelor of Arts (BA), Music Business/Management & Songwriting

  2005 — 2008

Skills

• Social Media Marketing
• Live Events
• Songwriting
• Music Events
• Music
• Radio Advertising
• Concert Promotion
• Public Relations
• Marketing
• Creative Writing
• Copywriting
• Print Advertising
• Music Industry
• Blogging
• Crm
• Digital Marketing
• Product Marketing
• Publicity
• Social Networking
• Brand Awareness
• Marketing Strategy
• Personal Branding
• Project Management
• Event Management
• Wordpress
• Youtube
• Online Advertising
• Marketing Communications
• Facebook
• Marketing Research
• Marketing Management
• Email Marketing
• Music Theory
• Social Media
• Social Media Consulting
• Concerts
• Integrated Marketing
• New Media