Casey Hall
SVP, Marketing & Innovation at National Hockey League
- Role
- SVP, Marketing & Innovation at National Hockey League (NHL)
- Location
- Darien, CT, US
- LinkedIn followers
- 500 followers
About Casey Hall
Senior marketing executive with 20+ years across sports, advertising, media and technology. Accomplished brand builder with a consumer-centric mindset and a record of achieving business results through strategic planning, data-driven decisions and operational excellence. Critical thinker with extensive experience translating market research and consumer insights into action that drives revenue and audience growth.
Experience
SVP, Marketing & Innovation
Oct 2023 — Present
Develop marketing plans to grow the fan base, increase media consumption, drive revenue-generating products/LOBs and build the NHL global brand. Partner with ESPN, TNT, Sportsnet and Amazon Prime Video to drive viewership across linear and streaming platforms.
Education
University of Minnesota
BA, Advertising and Mass Communication
1999
Skills
- Marketing Research
- Social Media Marketing
- Marketing
- Sponsorship
- Interactive Marketing
- Digital Strategy
- Marketing Communications
- Market Research
- Digital Media
- Brand Development
- Digital Marketing
- Relationship Marketing
- Advertising
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Online Advertising
- Sports Media
- Social Media
- Sports Marketing
- Mobile Marketing
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