Casey Betts
Senior Social Media Manager @Whitney Museum of American Art
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WORK HISTORY
Senior Social Media Manager @Whitney Museum of American Art
New York, NY, US
Oversee the Whitney Museum’s social media presence including strategy, day-to-day posting, content creation, community management, and data analytics.Define and shepherd the Museum’s digital brand voice, aesthetic, style guide, and crisis response protocols.Create content for platforms including Instagram, Facebook, X, TikTok, Threads, LinkedIn, and Bluesky, reaching a global audience of over 3.1M.Liaise with internal and external stakeholders to source, package, and creatively share content.Maintain an up-to-date understand of the social media landscape including trends, new features, new platforms, and general discourse.Grew social audiences by 50%, garnered 440M+ organic impressions and 10M+ engagements.Manage the Whitney’s Imaging Manager, overseeing image rights for exhibitions.Contribute to website projects on whitney.org as needed, including website event production using a custom content management system.
EDUCATION
Tufts University
Bachelor of Arts (B.A.), Art History and Women's, Gender, and Sexuality Studies
SKILLS
ABOUT CASEY BETTS
I am a Webby Award-nominated social media and communications professional based in Brooklyn, NY with over nine years of experience leading social strategy, content creation, community management, and crisis response digital strategy for internationally renowned cultural institutions.View my portfolio at caseykbetts.com.
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