Casey Griswold
Fintech Founder | GM of Invoicing Solutions at BlueSnap | SaaS Product Strategist | Payments & AR Automation Expert
- Role
- Gm Invoicing Solutions at Bluesnap
- Location
- Trabuco Canyon, CA, US
- LinkedIn followers
- 500 followers
About Casey Griswold
I\'m a founder-turned-operator with a track record of building and scaling fintech products that simplify workflows, accelerate cash flow, and drive operational efficiency. After bootstrapping and scaling Armatic into a category-defining AR automation platform, I led its acquisition by BlueSnap, where I now oversee global invoicing solutions.At my core, I’m a builder — of products, teams, and systems that work. I’ve led high-performing sales and product organizations, driven go-to-market strategies that scale, and shaped innovative product direction by applying deep creativity and problem-solving to customer and business needs. My work consistently bridges the gap between commercial goals and technical execution.If you’re building something impactful in fintech, automation, or B2B SaaS, I’d love to connect.
Experience
Gm Invoicing Solutions
Oct 2019 — Present · Boston, MA, US
Lead the AR Automation and Invoicing division post-acquisition of Armatic, integrating capabilities into BlueSnap’s global payments platform• Drive product strategy, adoption, and monetization across enterprise and mid-market segments• Expanded ecosystem partnerships and native integrations with ERP and CRM platforms including NetSuite, Sage-Intacct, QuickBooks, Salesforce, BigCommerce and Microsoft Dynamics• Spearheaded AI-driven enhancements to streamline invoicing workflows and accelerate collections• Represent BlueSnap in thought leadership forums and partner co-selling programs
Education
High-Tech Institute
Information Technology - Computer Networking
1999 — 2000
Skills
- Telecommunications
- Product Development
- Leadership
- Negotiation
- Wireless
- Marketing
- Saas
- Online Marketing
- Marketing Strategy
- Mobile Applications
- Mobile Devices
- Competitive Analysis
- Contract Negotiation
- Selling
- Start-Ups
- Strategic Partnerships
- Strategy
- E-Commerce
- Product Management
- Account Management
- Cloud Computing
- Lead Generation
- SEO
- B2b
- Go-to-Market Strategy
- Mobile Advertising
- Cold Calling
- Enterprise Software
- Sales Management
- Entrepreneurship
- Training
- New Business Development
- Product Marketing
- Sales Presentations
- Direct Sales
- Sales
- Social Media Marketing
- Sem
- Sales Operations
- Customer Retention
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