Casey Terrell
Health and wellness consumer insights strategist
- Role
- Director, Strategy & Evaluation at Ad Council
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Director, Strategy & Evaluation
Nov 2021 — Present · New York, NY, US
Analyze qualitative and quantitative research data and compile insights into final reports and recommendations that inform on-going campaign strategy and creative direction• Provide insights-based feedback on creative concepts and other marketing ideas for 6 health-focused social campaigns• Coordinate research projects with third-party research suppliers by drafting and distributing RFPs, awarding projects, and co-managing projects to ensure the quality of final deliverables
Education
University of North Carolina at Chapel Hill
Master of Public Health - MPH
Furman University
Bachelor of Science - BS
University of North Carolina at Chapel Hill
Certificate in Interdisciplinary Health Communications
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