Casey O.
Marketing Director at RainTech Roofing, Sheet Metal & Gutters
- Role
- Marketing Director at Raintech Roofing
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Casey O.
Most marketing doesn\'t fail because of bad ideas. It fails because nobody tied it…
Experience
Marketing Director
Jan 2024 — Present · Bixby, OK, US
Spearheaded strategic initiatives to boost organic web traffic, yielding a 600% year-over-year surge in Q1 2024. Leveraged a comprehensive approach encompassing content optimization, keyword targeting, and user experience enhancements to achieve this milestone. Implemented meticulous overhaul of PPC advertising strategy, resulting in an 85% reduction in ad spend while maintaining consistent levels of high-quality leads each month. Refined target keywords, improved ad creatives, and optimized bidding strategies for a leaner, more effective campaign structure. Pioneered awareness and branding campaigns that helped obtain recognition as the 2024 Best of The Best in Oklahoma Magazine and 2024 A-List Reader\'s Choice in Tulsa People. Leveraged social media to effectively reach target audiences and encourage them to participate by voting.
Education
Tulsa Community College
General Studies
2007 — 2009
Northeastern State University
Bachelor's Degree, Mass Communication/Media Studies
2013 — 2014
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