Casey Taylor Bufford
Business Strategy, GTM & Partnerships | Sports, Entertainment & Emerging Technology
- Role
- Advisor at Statuspro
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Casey Taylor Bufford
I\'ve spent most of my career figuring out how to build things that don\'t exist yet and making sure they stick. That\'s meant making the first NFL-licensed VR game one of the best-selling sports VR titles in the category, building the commercial strategy behind the Discover/PayPal partnership, designing a donor stewardship program still in use at University of Michigan Athletics, and expanding Michigan Ross leadership programs to new audiences. I focus on understanding what\'s really happening through data and observation, asking the strategic questions underneath the surface problem, and prioritizing what will actually move the business forward. As a former All-American athlete, sports and entertainment is home but what matters most is working on a challenge where the path forward isn\'t obvious and the team is motivated to win together.
Experience
Advisor
Oct 2025 — Present
Advising leadership on revenue forecasting, pricing scenarios, and growth strategy for NFL PRO ERA and emerging training products
Education
University of Michigan
BA
Northeastern University
MA
Indiana University - Kelley School of Business
Master of Business Administration - MBA
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