Casey Taylor Bufford

Business Strategy, GTM & Partnerships | Sports, Entertainment & Emerging Technology

Role
Advisor at Statuspro
Location
Chicago, IL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Casey Taylor Bufford

I\'ve spent most of my career figuring out how to build things that don\'t exist yet and making sure they stick. That\'s meant making the first NFL-licensed VR game one of the best-selling sports VR titles in the category, building the commercial strategy behind the Discover/PayPal partnership, designing a donor stewardship program still in use at University of Michigan Athletics, and expanding Michigan Ross leadership programs to new audiences. I focus on understanding what\'s really happening through data and observation, asking the strategic questions underneath the surface problem, and prioritizing what will actually move the business forward. As a former All-American athlete, sports and entertainment is home but what matters most is working on a challenge where the path forward isn\'t obvious and the team is motivated to win together.

Experience

  1. Advisor

    Statuspro

    Oct 2025 — Present

    Advising leadership on revenue forecasting, pricing scenarios, and growth strategy for NFL PRO ERA and emerging training products

Education

  • University of Michigan

    BA

  • Northeastern University

    MA

  • Indiana University - Kelley School of Business

    Master of Business Administration - MBA

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Casey Taylor Bufford — Advisor at Statuspro in Chicago, IL, US | Unifers