Casey Taylor
Analytics Expert with 20+ years experience
- Role
- Director, Analytics at Material
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Casey Taylor
I help organizations turn data into better decisions. For more than 25 years I\'ve…
Experience
Director, Analytics
Apr 2022 — Present · Austin, TX, US
Hired from consulting engagement to take on directorship within Digital Analytics organization focused on product development and delivery for multiple clients including Yamaha Motors, Ring, MD Anderson Cancer Center, US Tennis Association, Presidio National Park, ABM, Chuck E Cheese.• Work with clients to develop measurement plans and define reporting strategies, ensuring technology and engineering support business needs, and create executive and tactical reporting suites.
Education
University of Maryland
BA, Behavioral and Social Sciences
1989 — 1993
Skills
- Analytics
- Web Analytics
- Competitive Analysis
- Google Analytics
- Omniture
- Data Analysis
- A/B Testing
- Conversion Optimization
- Competitive Intelligence
- Dashboard
- E-Commerce Consulting
- Trafficking
- Comscore
- Report Writing
- Advertising Operations
- Search Analytics
- Insight Generation
- Tags
- Quantcast
- Nielsen
- Syndicated Data Analysis
- Volume Forecasting
- Development of Training Materials
- Cross-Group Collaboration
- Strategic Insight
- Media Experience
- Reporting Systems
- Online Operations
- Test Tools
- Oracle Discoverer
- Discover
- Market Evaluation
- Data Reporting
- Auditing
- Affiliate Networks
- Startup Consulting
- New Media Consulting
- Process Automation
- Business Efficiency
- Business Metrics
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