Casey Reynolds
Marketing Director at Greystar
- Role
- Director of Property Marketing at Greystar
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Casey Reynolds
Casey Reynolds is a dynamic marketing leader with nearly 15 years of experience in multifamily marketing. For the past 9 years, she has played a pivotal role at Greystar, currently serving as the Director of Marketing for the Southeast region. Since April 2021, Casey has co-led, mentored, and inspired a team of over 20 marketing leads across the Southeast, developing and implementing comprehensive marketing strategies for a portfolio of more than 400 assets. Her collaborative approach ensures alignment of marketing efforts with business objectives, while her emphasis on innovation and data-driven decision-making drives impactful campaigns. Casey is dedicated to fostering a culture of excellence and accountability, regularly providing senior leadership with strategic insights and updates on marketing performance.
Experience
Director of Property Marketing
Apr 2021 — Present
Co-Lead, mentor, and inspire a team of 20+ marketing leads located across the Southeast region.• Develop and implement comprehensive marketing strategies to maximize the visibility and impact of our growing portfolio of 400+ assets.• Collaborate with cross-functional teams to ensure alignment of marketing efforts with business objectives and targets.• Drive innovation and creativity in marketing campaigns, leveraging data-driven insights and market trends to inform decision-making.• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.• Foster a culture of collaboration, excellence, and accountability within the marketing team.• Serve as a strategic partner to senior leadership, providing regular updates on marketing performance, opportunities, and challenges.
Education
Georgia State University - J. Mack Robinson College of Business
BBA; Certificate, Marketing; Hospitality
Georgia State University - J. Mack Robinson College of Business
Marketing, Business, Hospitality
Skills
- Advertising
- Microsoft Office
- Sales
- Social Media Marketing
- Cold Calling
- Microsoft Excel
- Excel
- SEO
- Microsoft Word
- Word
- Digital Printing
- Spss
- Customer Service
- Marketing
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