Casey Shea

About Casey Shea

I’m an award-winning marketing and communications leader with 15 years of experience building brands, scaling audiences, and mobilizing people to take action. I specialize in helping purpose-driven organizations cut through the noise with integrated strategies that blend standout creative, sharp messaging, and data-driven execution. Here\'s my approach- Strategic Firepower: The best campaigns don’t happen by accident. I dig deep into the who, what, and why to define target audiences, clarify desired actions, and align every tactic with organizational goals. I’ve turned complex ideas into compelling narratives that resonate across audiences, earned coverage in outlets like The New York Times, CNN, and MSNBC, and driven hundreds of millions of views to mission-critical content- Execution With Impact: I lead multi-channel launches across owned, earned, paid, and shared media, blending bold storytelling with analytics and audience insights to drive measurable results. Whether it’s tripling new member signups year-over-year, quadrupling social engagement through AI-powered strategies, or building two digital brands from zero to billions of impressions in under six months, I know how to scale impact- Leadership & Team Building: I build high-performing teams and partnerships that, quite simply, get things done. From managing agency relationships and budgets to cultivating cross-departmental alignment, I lead with focus and empathy to lead teams to do their very best work- Partnerships & Amplification: I’ve teamed up with A-list celebrities, mission-driven influencers, and strategic partners to boost visibility, lend instant credibility, and deepen audience trust. My approach centers on authentic relationships that outlast any single campaign.I spent the last five years as Director of Marketing & Communications (and Interim VP for 1 year) at RepresentUs, building a brand and community of democracy protectors. Under my leadership, we doubled recurring donations, overhauled the brand, and launched Clio and Shorty award campaigns that reached 300M views. I led a talented team of staff and contractors to create best-in-class content that educated, inspired, and motivated Americans to take action to protect our democracy.Recently I joined Center for Humane Technology as their Director of Strategic Communications.

Experience

1. Director of Strategic Communications

   Center For Humane Technology

   Feb 2026 — Present · New York, NY, US

Education

• Marymount Manhattan College

  Bachelor of Fine Arts (BFA)

Skills

• Mac
• Web Design
• Video Editing
• Wordpress
• Photoshop
• Dreamweaver
• Creative Writing
• Entertainment
• Social Media
• Microsoft Office
• Final Cut Pro
• Editing