Casey Placek

SEO AEO GEO XEO | National SEO | Local SEO GBP Maps | Home Services | Franchise | Legal

Role
Senior Seo Strategist, Franchise at Ignite Visibility
Location
Lexington, KY, US
LinkedIn followers
500 followers

About Casey Placek

Experienced SEO strategist with a proven history of driving growth for home service brands, including plumbing, electrical, and heating and air. Specializes in supporting both local and national franchise models with tailored SEO strategies that align with business goals. Skilled in leading teams and building scalable SEO products such as content playbooks, frameworks, reporting systems, and Google Business Profile strategies. Deep expertise in technical SEO, site architecture, and content planning. Focused on evolving search trends with an emphasis on Answer Engine Optimization (AEO) and content built to perform in Google’s AI Overviews (AIO). Known for turning insights into actionable strategies, mentoring teams, and developing repeatable systems that drive visibility, leads, and long term organic performance.

Experience

  1. Senior Seo Strategist, Franchise

    Ignite Visibility

    Mar 2025 — Present

Education

  • Indiana Wesleyan University

    MBA

  • Eastern Kentucky University

    Bachelor of Science (B.S.)

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Casey Placek — Senior Seo Strategist, Franchise at Ignite Visibility in Lexington, KY, US | Unifers