Casey Montana

About Casey Montana

I’m a marketing professional with 5+ years of experience helping B2B companies—across SaaS, compliance, and consulting—stand out in crowded markets. I specialize in creating strategic campaigns, shaping brand narratives, and building content that drives engagement and supports growth.From designing go-to-market strategies to launching cross-channel campaigns and collaborating with sales, I combine creativity and structure to deliver measurable results. Along the way, I’ve helped generate meaningful pipeline, refined brand positioning, and leveraged tools like HubSpot, Salesforce, and AI platforms to scale efforts.At my core, I love solving problems, crafting stories that resonate, and helping teams align behind a shared vision.

Experience

1. Product Marketing Manager

   ACA Group

   Aug 2024 — Present

   Own product marketing strategy for outsourced managed services and AI-powered solutions, supporting new product launches, feature releases, and platform evolution. Led a product-focused webinar centered around real-world use cases and customer success stories, generating registrants and influencing ~$1M in pipeline and cross-sell opportunities. Generated $4M in pipeline and expansion revenue by owning messaging and enablement for a flagship product showcase at ACA\'s annual conference. Led messaging and enablement for partner integrations (Anduin, Confluence), aligning product capabilities with customer workflows and managed services. Partnered cross-functionally with product, engineering, sales, and compliance teams to align roadmap priorities with market needs, customer feedback, and product adoption insights. Developed core product marketing assets, including positioning frameworks, product one-pagers, sales decks, and website content.

Education

• Baldwin Senior High School

  High School Diploma, General Studies

  2011 — 2015

• Mercyhurst University

  Bachelor's degree, Political Science with a Concentration in International Relations

  2015 — 2019

• Mercyhurst University

  Bachelor's degree, Communications

  2015 — 2019

Skills

• Adobe Photoshop
• Ap Stylebook
• Ap Writing
• Mla Style
• Online Journalism
• Web Design
• Mixed Media
• Apa
• Editing
• Copy Editing
• Adobe Illustrator
• Acoustic Guitar
• Piano
• Microsoft Access
• Microsoft Office
• Microsoft Excel
• Microsoft Sql Server
• Adobe Acrobat
• Writing
• Social Media
• Facebook
• Public Speaking
• Microsoft Powerpoint
• Music
• Singer-Songwriter
• Chicago Style