Casey Lawson
Senior Technical Designer at Athleta
- Role
- Senior Technical Designer for Swim, Active Bras and Support Tops at Athleta
- Location
- San Rafael, CA, US
- LinkedIn followers
- 500 followers
About Casey Lawson
Creative and technical results-driven Active Wear, Lingerie and Swim Designer/Tech Designer who excels in a fast paced fashion manufacturing/retail environment, leading product development, and revenue growth. Expertise: bras, active bras, active support tops, panties, daywear and swim. Sewing, fitting, molding, costing, tech packs, pattern making, pattern grading, trend analysis and forecast, trim/fabric knowledge and development. Proficient with Webpdm, PLM, NScan,@task, Microsoft Office, Zoom and Lotus Notes. Knowledge of Adobe Illustrator, Photoshop and Optitex 2D.
Experience
Senior Technical Designer for Swim, Active Bras and Support Tops
Apr 2014 — Present · San Francisco, CA, US
Collaborate with creative team to develop women’s innovative and fashion forward swim (2014-present), support tops and active bras (20••••16) keeping Athleta a leader in the marketplace for the lifestyle Athleisure trend. Responsible for all correspondence to our internal teams and external overseas manufacturers, and for creating tech packs and finalizing fits for garments developed and adopted each season.• Sole technical designer for multiple growing categories including Athleta’s swim business totaling $80MM annually and active bras and support tops businesses (20••••16) totaling $25MM annually.• Identified variances in grade rules, aided in trim and foam cup developments and created pattern blocks that will generate better fits on all sizes in all categories.• Swim return rates dropped 2-4% in 20••••17 reducing inventory and increasing profits.
Education
The University of Georgia
B.S, Merchandising
1993 — 1998
Skills
- Swimwear
- Trend
- Textile Design
- Fitting
- Fit
- Fashion Shows
- Lingerie
- Webpdm
- Styling
- Creative Direction
- Fashion Illustration
- Fashion Design
- Wovens
- Pattern Grading
- Denim
- Design Patterns
- Technical Design
- Textiles
- Fashion
- Pattern Design
- Merchandising
- Apparel
- Tech Packs
- Trend Analysis
- Mood Boards
- Trend Forecasting
- Product Development
- Plm Tools
- Knitwear
- Sportswear
- Sketching
- Sewing
- Pattern
- Manufacturing
- Pattern Development
- Product Design
- Underwear
- Private Label
- Draping
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