Casey Klugman
Eyewear | Wearables | Product Development | CMF | Experience Design
- Role
- Design Lead - New Product Category at Municipal Co
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Casey Klugman
Entrepreneurial creative professional with 11 years of experience bringing wearable products, concepts, and visual communication to life for globally recognized brands such as Ted Baker, Barbour, BMW, and Amazon. Fluent in product design, brand strategy, creative direction, and product development, with an intimate understanding of how these disciplines synthesize. Passionate about the end-to-end process of transforming ideas into reality, I approach each project with a forward-thinking mindset grounded in technical pragmatism.Perpetually fascinated by how users experience design physically, emotionally, and culturally.
Experience
Design Lead - New Product Category
Apr 2024 — Present · NY, US
Lead the end-to-end launch of a new product category for Mark Wahlberg’s apparel brand, Municipal Co. I oversee all aspects of the creative development process, aimed at expanding brand reach and developing new revenue streams.• Facilitate cross-functional collaboration throughout ideation, design, and development phases• Establish product specifications aligned with user needs and preferences• Manage the entire product development lifecycle from concept through to launch• Develop and refine prototypes based on user research to maximize customer satisfaction• Define key features, benefits, and product positioning• Analyze margin requirements to optimize manufacturing partnerships and cost efficiency• Negotiate with international vendors, increasing gross profit margins by 6%• Design packaging that enhances the overall brand experience
Education
Millburn High School
High School Diploma
2006 — 2010
University of Michigan
Bachelor of Fine Arts (B.F.A.), Design and Visual Communications
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