Casey Hochberg
Unapologetic word nerd obsessed with crafting big brands for businesses of all sizes
- Role
- Strategy Director at Red Antler
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Casey Hochberg
Casey is a Strategy Director at Red Antler, where she leads strategy, identity, messaging, digital & campaign work for category-disrupting brands.She specializes in Verbal, and can\'t get enough of the ever-rewarding, ever-humbling niche that is Naming. Across agencies, she has over a decade of experience building brands to resonate with everyone from her cooler-than-her Gen Z sister to her cooler-than-her Boomer grandmother.Casey\'s been featured featured in HuffPost\'s Women in Business for her experiment in autobiographical meme-style content on her viral account @thedailylit which amassed 175K followers at its peak. She serves as a judge at Brandathons and speaks on panels & at colleges about personal branding, brand strategy, social media, and how to reach younger consumers without making them cringe.She holds a BSBA in Marketing from the Olin Business School at Washington University in St. Louis and a minor in Communication Design from the Sam Fox School of Design & Visual Arts.Casey spends her spare time puppy parenting, golfing, and hunting down Brooklyn\'s best dirty martini.
Experience
Strategy Director
Aug 2022 — Present · Brooklyn, NY, US
Matic. Noggin. Cylinder. Charmspring. Fifteenth. Hand & Stone. Thesis.
Education
Washington University in St. Louis - Sam Fox School of Design & Visual Arts
Minor, Communication Design
Washington University in St. Louis - Olin Business School
Bachelor of Science in Business Administration, Marketing
Skills
- Event Planning
- Copywriting
- Public Speaking
- Microsoft Office
- Social Skills
- Indesign
- Talent Booking
- Marketing
- Content Strategy
- Zumba
- Advertising
- Keynote
- Branding
- Social Media
- Shopping
- Social Media Marketing
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