Casey Havluciyan
Senior Marketing Consultant @LPL Financial
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WORK HISTORY
Senior Marketing Consultant @LPL Financial
San Diego County, CA, US
Oversee the development of comprehensive event collateral, including email and print invites, registration page design, promotional branded giveaways, signage, speaker coordination, attendee data management, and compliance approvals.• Collaborate closely with Business Consultants to develop and implement comprehensive marketing strategies that effectively drive business growth and achieve key performance indicators. • Continuously monitor and analyze the performance of marketing campaigns, leveraging data-driven insights to optimize strategies and maximize ROI. • Demonstrate expertise in creating and executing Google Ads campaigns, coupled with a deep understanding of Google Analytics to provide valuable insights to advisors and lead effective training for internal partners.
EDUCATION
UC Santa Barbara
Bachelor's degree, Communication and Media Studies
The Art Institute of California-Los Angeles
Associate's degree, Culinary Arts/Chef Training
University of San Diego School of Law
ABA Paralegal Certificate, Legal Assistant/Paralegal
ABOUT CASEY HAVLUCIYAN
As a Senior Marketing Consultant at LPL Financial, my expertise in digital strategy and multi-channel marketing has been pivotal in managing our advisors\' marketing solutions. Crafting and executing quarterly marketing strategies, I\'ve honed my skills in email campaigns, website updates, and social media engagement. The organization benefits from my adeptness at overseeing marketing regulatory reviews and maintaining robust advisor data lists.In collaboration with a licensed analyst, we\'ve facilitated the regulatory review of all marketing materials, ensuring compliance and brand integrity. My proficiency in Google Ads and B2B marketing, gleaned from over three years at LPL Financial, has empowered our team to drive effective digital campaigns that resonate with our target demographics. This experience has not only amplified the reach of our advisors but also reinforced our commitment to data-driven marketing excellence.
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