Casey Gramling

About Casey Gramling

A problem well defined is half solved” Customer focused and solution oriented. CPG professional with 15 years of category, brand, and product management experience. Interests: solving hard problems.Strengths: developing and leveraging strategic frameworks to streamline decision making.Greatest hits include driving P&L growth on $1B brands, leading and developing teams to deliver business goals, and integrating technology and AI for efficient insight generation.

Experience

1. Director Category Management - Strategic Growth and Omni Channel

   Georgia-Pacific LLC

   Feb 2024 — Present · Atlanta, GA, US

   Blending sales strategy with traditional category management, I am focused on unlocking new value for the business. Leading a team of senior category managers focused on driving growth by developing and implementing GTM omni-channel portfolio strategies for both existing customers and new business development opportunities. Thought leader to sales and business leaders through framework and POV development around consumer and market insights, as well as strategy and process improvement- Responsible for 7+ brands across multiple categories (tissue, towel, napkin, plates, bowls, cup, cutlery)- Sales planning and engagement strategy support for multiple VPs

Education

• Georgia Institute of Technology

  Bachelor of Science (B.S.), Biology, General

  2005 — 2010

• Georgia Tech Scheller College of Business

  Master of Business Administration - MBA, Marketing - Brand Management and Operations

  2014 — 2016

Skills

• Gap: Complete Negotiator Training
• Microsoft Office
• Sales
• Sales Management
• Leadership
• Negotiation
• Project Management
• Advertising
• Business Analysis
• Forecasting
• Retail
• Management
• Customer Service
• Product Development
• Analysis
• Visio
• Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Team Leadership
• Strategic Planning
• Lean Six Sigma
• Merchandising