Casey Gentry

About Casey Gentry

With over 2.5 years as Senior Director of Analytics at Epsilon, I lead cross-functional teams to deliver impactful data-driven solutions, managing a portfolio with forecasted analytics revenue of $2.7MM. My expertise includes clean room implementation, data pipeline optimization, and advanced data analysis, enabling clients to seamlessly integrate 1P and 3P data for meaningful campaign insights. Collaborating across divisions, I empower marketers and data scientists to derive actionable results from complex datasets within Databricks environments. I\'m also an AI Unicorn - I know how to use it effectively, but I also know how to check it\'s output. Drawing from a track record of success across industries, my mission is to unlock the full potential of analytics in solving client business challenges. Whether driving predictive modeling or ensuring seamless resource alignment, I am passionate about leveraging data to inform strategy and innovation. Known for fostering collaboration and delivering tailored solutions, I strive to create measurable value through strategic data applications that drive business impact.

Experience

1. Senior Director Analytics

   Epsilon

   Jan 2023 — Present

   Manage a portfolio of major Epsilon clients worth a forecasted analytic revenue of $2.7MM and a 110% allocation.Oversee a cross-organizational team of 15+ individuals to scope, solution and execute analytic deliverables in support of client business challenges.Act as analytics expert on multiple accounts within Epsilon’s clean room solution, helping clients optimize the combination of 1P and 3P data.Provide clean room expertise around data pipeline and availability to our end users across various engagement levels, including marketers and data scientists.Collaborate across divisions and teams to analyze digital campaign data within our Databricks environment and provide meaningful insights and marketing recommendations.

Education

• University of Missouri-Columbia

  Master of Arts, Statistics

  2003 — 2005

• Missouri State University

  Certificate, Design Thinking/Customer Experience

• University of Missouri

  Bachelor of Arts, Spanish and Statistics

  1999 — 2003

Skills

• Statistical Modeling
• Consumer Behaviour
• Customer Insight
• Consumer Insights
• Market Research
• Experimental Design
• Sas
• Data Analysis
• Sas Programmer
• Segmentation
• Analytics
• Management
• Analysis
• Predictive Analytics
• Predictive Modeling
• Statistics
• Data Mining
• Marketing Research
• Analytical Skills
• Consumer Behavior
• Database Marketing