Casey Geib
Sr. Director, Strategic Revenue Growth Management at The Hershey Company
- Role
- Sr Director, Strategic Revenue Growth Management at The Hershey Company
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Casey Geib
Highly accomplished Sr. Director of Revenue Management and seasoned CPG/FMCG food industry leader with cross-functional background and demonstrated success in building effective and impactful Revenue Management teams and functional capabilities from the ground up within multi-billion-dollar corporations. Passionate about recruiting and developing top talent to build future organizational leaders.
Experience
Sr Director, Strategic Revenue Growth Management
Jun 2016 — Present · Hershey, PA, US
Designed, developed, and currently lead the US Revenue Growth Management function at The Hershey Company (a $10+ billion leading FMCG company) from the ground up. Established annual price realization strategy that delivers dependable Gross Margin % expansion to fuel reinvestment into brands and supply chain, driving category-leading market shares and top-tier total shareholder return. Implemented cutting-edge, AI-driven econometric pricing model and promotional optimization tools and technology, while passionately recruiting and developing top talent to become leaders within Revenue Management as well as other functions within Hershey\'s US organization. Delivered over $750 million in Operating Income, over 1,250bps Gross Margin % expansion, and nearly $4.00 of EPS from pricing initiatives over past 5+ years since 2018.
Education
Villanova University
Bachelor's degree, Business
Penn State University
Master of Business Administration - MBA, Business
Skills
- Spectra
- Fmcg
- Nielsen
- Categorization
- Customer Insight
- Shopper Marketing
- Income Statement
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Competitive Analysis
- Trade Marketing
- Consumer Products
- Iri
- Grocery
- P&L
- Ac Nielsen
- Customer Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.