Casey Franklin

About Casey Franklin

Distinguished Marketing Manager with 6+ years of experience building and implementing…

Experience

1. Marketing Manager

   Jazwares, LLC

   Oct 2024 — Present · US

   Leads development and execution of consumer marketing campaigns for Preschool and Plush brands, with the ultimate goal of driving product sales and delivering impactful and lasting brand experiences.• Collaborate on strategic development and tactical execution of all marketing plans for brands under responsibility. • Assess the effectiveness of marketing campaigns: organize postmortem and present key takeaways.• Create presentations that summarize key information on brand and marketing activities in creative and visual ways.• Develop creative briefs for creative services teams and media agencies to work on digital, print, TVC, web and other campaigns.• Work with external agency partners with regards to digital, social and influencer marketing.• Work with licensors to provide regular updates on marketing plans and identify potential partnerships.• Ensure budget adherence and invoice processing for each assigned brand.• Provide event management support when needed, primarily gathering pertinent information and development of brand signage & collateral.• Collaborate with Brand team partners to keep up to date on product launches, retail exclusives, etc. and adjust marketing plans accordingly.• Consistently review and report trends, sales data and consumer behaviors.• Organize and maintain marketing assets and information among a defined set of brands.• Manage the relationships with international marketing teams to develop local campaign assets and ensure territory initiatives are on brand.