Casey Edwards

Sales Strategy and Sponsorship Marketing at BIG3 Basketball

Role
Director, Sales Strategy at Big3
Location
Austin, TX, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Casey Edwards

I am a results-driven and detail-oriented sports industry professional with a passion for the strategic ideation and execution of 360° partnership strategies between brands and sports and entertainment properties. My experience includes sponsorship sales and activation, Made-for-TV events, presentation development, account management, and the fulfillment of partnership assets across on-air, on-site, digital, print, and social platforms.

Experience

  1. Director, Sales Strategy

    Big3

    Dec 2023 — Present · Austin, TX, US

    BIG3 Basketball is the premier professional 3-on-3 basketball league, featuring some of the world\'s most iconic and legendary basketball players. With its unique format, BIG3 Basketball delivers fast-paced, high-energy games that are both competitive and entertaining. The league offers fans a chance to watch their favorite players compete in a shorter, more dynamic format.

Education

  • The University of Texas at Austin

    Bachelor’s Degree, Sport Management, 4.0 GPA

    2012 — 2015

Skills

  • Sports Management
  • Higher Education
  • Microsoft Word
  • Sports Marketing
  • Sponsorship
  • Sales Presentations
  • Research
  • Sponsorship Activation
  • Leadership
  • Account Management
  • Microsoft Office
  • Business Ideas
  • Powerpoint
  • Microsoft Excel

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Casey Edwards — Director, Sales Strategy at Big3 in Austin, TX, US | Unifers