Casey Dunau
Digital Content Manager at Foot Locker –– Digital Strategy & Marketing | Retail, Sports, Music & Tech
- Role
- Digital Content Manager at Foot Locker
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Casey Dunau
Content and product marketing leader with 8+ years of experience shaping digital and GTM…
Experience
Digital Content Manager
May 2024 — Present · NY, US
Lead website and app content strategy for Foot Locker North America.• Led content strategy and personalization for App 2.0 launch, partnering with product, UX, and brand teams; launch drove +34% app conversion,+14% pageviews, and lifted NPS, contributing to +3.6% digital comp sales growth.• Work cross-functionally with integrated, brand and partner marketing teams to plan GTM strategy for seasonal campaigns like Holiday, NBA Tip Off and Back to School.• Analyze user data to build innovative web and app wireframes that balance base and launch product while increasing click-through and conversion rates.• Drove execution for \"Site of the Future\" launch, bringing new web components to site that improved UX and storytelling capability.• Deliver insights and performance reporting to senior leadership in weekly, monthly, and quarterly business reviews.
Education
Western Washington University
Bachelor of Arts (B.A.), English
2012 — 2015
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