Casey Locke
Deputy Director of Communications @Massachusetts Executive Office Of Education
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WORK HISTORY
Deputy Director of Communications @Massachusetts Executive Office Of Education
Boston, MA, US
Tracks and coordinates usage of government social media accounts and made online government-to-citizen communication and services clearer and more effective- Increased monthly averages in social media performance indicators from 2021 to 2022, increasing the number of posts by 200%, impressions by 55%, profile visits by 126%, and new followers by 24%- Employed Mass.gov to find creative solutions for communication needs for the benefit of contributors and site audiences- Managed video projects to highlight education initiatives and events such as Massachusetts STEM Week and Innovation Pathways programs- Developed email templated in Mailchimp to match government brand, and continue managing audiences in Mailchimp to ensure they are up-to-date- Recruit reporters to local events to highlight the state education initiatives and field reporters’ questions on the initiatives- Communicate daily education press clips to keep the office and supervisors informed of current events- Shared the story of STEM education’s importance across the commonwealth by creating a STEM dashboard on Mass.gov.
EDUCATION
Bridgewater State University
Master of Public Administration - MPA
Loyola University Maryland
Bachelor’s of Business Adminstration, International Business
ABOUT CASEY LOCKE
Ignatius of Loyola’s idea to “go forth and set the world on fire” (ite, inflammate omni)…
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