Casey Feldkamp Crane

About Casey Feldkamp Crane

I\'m a hard working, driven, and focused communicator with experience in writing, editing, media relations, photojournalism, marketing, project management, interdepartmental collaboration, and customer service. I have a keen eye for detail and always am looking for new ways to improve myself personally and professionally. My passion is to tell others\' stories and help organizations communicate their brands through a variety of mediums. Email newsletter communications- Created internal e-newsletter communications to 1,100+ employees that achieved 42-54% open rates and 4-12% click rates- Created external newsletters to recipients that achieved 16-20% open rates and 3-10% click rates- Crafted internal student admissions emails achieved 62-78% open rates and 9-13% click ratesSocial media- Engaged in Social Relationship Management (SRM) by engaging with the audience, promoting the brand and voice of the university, and tracking/analyzing social metrics- Managed, monitored, created content (photos and messaging), and scheduled/posted content on the university\'s main social media platforms (Facebook, Twitter, Instagram, LinkedIn, and YouTube)- Organically grew Facebook followers by more than 43% in two years- Organically grew Twitter audiences by 70% in two yearsOther content creation- Created, laid out, and photographed content for nearly 70 internal and external e-newsletters in two years during the fall and spring semesters only (each e-newsletter contained 5-12 stories or sections)- Created content for nearly 190 individual web stories in two years- Created dozens of stories for USF Systems quarterly publication, USF Magazine, and USF St. Petersburg\'s annual A Year in Review magazine- Crafted and disseminated nearly 50 press releases and media alerts- Created written and photographic content for 20 full \"Faculty Spotlight\" biographiesSamples of my writing are available on my Clippings website:

Experience

1. Content Manager at the Ssl Storetm

   The Ssl Store

   Aug 2021 — Present · St. Petersburg, FL, US

Education

• University of South Florida St. Petersburg

  Bachelor of Arts, Mass Communication/Journalism

  2004 — 2006

• St. Petersburg College

  Associate in Arts, Liberal Arts

  2001 — 2004

• St. Petersburg College

  Certificate, Marketing

  2013 — 2015

• University of South Florida

  Master of Arts, Mass Communication/Media Studies/Journalism

  2015 — 2017